RMG PR & Events

Three visionaries and a dream: to convert a travel experience into a profound travel and experiential platform. This the premise for the relaunch of HIP Hotels, one of the most recognised travel brands boasting a portfolio of the world’s most desirable hotels, known as Highly Individual Places; hotels we all want to find. 

This dream makes up the hard currency of this latest acquisition by Magic Ventures, a private investment arm set up by Raffaele Costa with the aim to disrupt businesses by applying an “out-of-the-box” approach. HIP Hotels, run by Gianpaolo Alfano discovers new categories of customers, and aiming to develop the “new HIP” as an inspirational and distinguished travel adventure.

The relaunch of HIP is based on the potential for the business worldwide. Hotels that are selected, share the HIP signature and their marketing portals. Hotels worldwide, once they are accepted into the HIP portfolio, gain a “stamp” of approval, giving the properties a USP for being unique, highly individual and interesting places with a story to tell.